The end of should

Banks should close at 4, books should be 200 pages long, CEOs should go to college, blogs should have comments, businessmen should be men, big deals should be done by lawyers, good food should be processed, surgeons should never advertise, hit musicians should be Americans, good employees should work at the same company for years…

Find your should and make it go away.

via Seth’s Blog The end of should

Absolutely spot on. Should is irrelevant. So is ‘norm’, ‘expected’, ‘recommended’, ‘would’ and ‘had’.

“If no one else did it, you can be the first. If someone already did it, you can do it too!”

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