The Post You Need About Branding & Engagement

I hate it when people talk or blog about branding.

It’s almost as bad as this constant B.S. being written about engagement. These two words make me want to puke. Enough with that already!

Everywhere I look, there are “proven methods” to create a brand culture and following; to entice customer engagement, and generally – become more like Apple.

The Real Secret Sauce Of Branding

You know what makes a good brand?

You know what makes customers feel engaged?

A bloody good product; Fantastic service; Great experience; Over-delivering; Quality; Fixing a problem; Fulfilling a desire – these are the core.

Of course you should have the same photo on all of your social profiles, have your own tone and claim your domain names – but without the core, all you have is a balloon full of hot air.

A wood plate with "we're engaged" curved in it

The end of should

Banks should close at 4, books should be 200 pages long, CEOs should go to college, blogs should have comments, businessmen should be men, big deals should be done by lawyers, good food should be processed, surgeons should never advertise, hit musicians should be Americans, good employees should work at the same company for years…

Find your should and make it go away.

via Seth’s Blog The end of should

Absolutely spot on. Should is irrelevant. So is ‘norm’, ‘expected’, ‘recommended’, ‘would’ and ‘had’.

“If no one else did it, you can be the first. If someone already did it, you can do it too!”

Multi-tasking Will Kill You

Multi-tasking Will Kill You

When I’m playing chess while talking on the phone, not only am I barely able to focus on the phone conversation but my chess rank goes down by about three standard deviations. In other words, the non-phone version of me can beat the phone version of me 95% of the time. That’s a big jump down.  And this is a result of doing just two tasks that I’ve done for tens of thousands of hours since I was a kid.

(via Instapaper)

I totally agree. The thing me and my ex-boss disagreed about the most, is multi tasking. I strongly believe (and feel), much like this article writer, that it can be done, but it severely harms the quality of your results.

What do you prefer, to complete 10 tasks at only 5% of your potential, or chose the most important one and knock it out the park?


I don’t believe in multi tasking. Do you?