Google Is In Trouble And They Need Your Help

Google is in trouble, and they need your help!

It seems like Google are now asking their users to help them out with their search results pages and site rankings.

That’s a major change to Google’s normal attitude that we’ve been accustomed to in the last few years.

This is what I’m talking about:

Google’s “cry for help” as spotted by Nathan Sauser. It’s a pop-up form that appeared on the search results page, asking him to rate how happy he is with the results. This is what it looks like:

A screen shot of Google's new feedback form, asking user to rate the quality of the results he got
Google’s cry for help, as captured by Nathan Sauser.

This feedback form might seem like a minor anecdote, but I believe it’s the first sign of game-changing news.

Are Google taking a 180º u-turn from Panda & Penguin updates?

I’ve seen first handed how easy it was to make money online with low quality articles back at 2010. By spreading and posting tons of spun versions of the same articles across multiple content farms like EzineArticles, eHow and Squidoo, marketers captured easy traffic.

It was too easy to make money with bad content and without providing anything valuable to the readers. Those years, internet marketers were taking full advantage of such tactics, and spammy websites were KILLING Google.

Something had to be done. And so, Panda and Penguin algorithms were born.

Panda and Penguin are both Google’s time-tested way to fight spam: with clever algorithms.

But now, it seems like Google are suddenly asking for the users’ opinions. How come?

Why would Google change its attitude?

Although Google certainly does a good job at spotting and penalizing spammy websites, they aren’t perfect.

Internet marketers and SEO experts are always trying to find the next hack, the next trick, that will let them cheat the rankings.

Every time someone comes up a new technique to cheat the rankings, Google makes an algorithm update and the door closes shut – till the next time.

Are Google realizing it’s an endless-circle? Maybe there’s a better way to approach this?

What are Google saying?

Are Google taking these surveys seriously? What exactly are they doing with the feedback they’re getting?

This is what a Google spokesman told Search Engine Land about this new feedback form:

“This is one of our experiments — one of many signals we take into consideration to make search better.”

Google’s Logo

What can we learn from this laconic answer?

Although it’s only an experiment right now, Google are seriously thinking of making these user feedbacks one of their ranking criteria – that’s massive!

Are Google reinventing a ranking system from 1994?

You know the feeling when you go into a website and you just KNOW it’s spammy?

You just feel the ads looking at you from every corner, affiliate links fill every spare inch of the screen, and you just know subconsciously that it’s time to hit the “back” button, and hit it hard?

The human brain can spot a spammy website from miles away. We can smell it, and it stinks to heaven.

That’s why web portals (remember those?) started off with manual ratings back in 1994. As the internet outgrow this old-fashioned method, web portals vanished and got replaced by a monster with amazing computer analysis skills – Google.

In essence, Google are renovating an old-fashioned ranking algorithm that was abandoned in 1994: The Human Brain. Tweet This

Why does Google need YOUR help?

Google can’t ask their staff members to manually rate all the websites on the internet. It’s obviously unreasonable, impossible and pointless.

But if they get some feedback from their users – even for only 0.1% of the searches, it sums up to 3 million reviews per day (based on world’s statistics).

That makes the ranking efforts somewhat more manageable. And as no one cares what happens after page 2 on Google, you only need to eliminate the spam out of the top 20 sites for a given keyword.

Google will crowd-source spam elimination, while relying on their proven algorithms to keep finding the good sites. Tweet This

Google are already monitoring retweets, likes, +1ones and other social signals. It only makes sense that they’ll collect this user feedback too, and combine it with the already existing social signals.

But this time, you’ll be able to down-vote bad quality sites. Hooray!

What does it mean, and how will it affect you?

It’s all fine and dandy. Maybe even cool. But let’s cut to the chase – how can this affect website owners and internet marketers?

I believe this is Google’s battle cry against spammers.

Websites that have great multimedia content and are publishing it at a good solid pace – will rank well.

Websites getting retweets, likes and +1ones in addition to their great content – will continue to rank even better.

HEY! That’s no news is it? Of course websites with good content that lots of people talk about will rank well! DUH!

If the prescription for Google Love doesn’t change – who cares?

Who should care?

The people that still build websites for search engines, and not for humans. Should care.

The people that build websites only to make fast income from moving web traffic from one site to another. Should care.

Spammers. Your game will soon be over. Build for humans, or don’t build at all. Tweet This

I strongly believe this is the case. Utilizing crowd-sourcing to recognize and deal with spam makes total sense.

What do you think about it? Just a silly survey, or the beginning of a new era? Leave your thoughts in the comments section below!

And please, hit the Like button, the  +1 button and Retweet button, so your friends can enjoy this post too! 🙂


Whatever You’re Doing, It’s Probably Redicilous

One of the best articles I’ve read, and to the points it raises I’m guilty as charged.

The ‘Busy’ Trap

Busyness serves as a kind of existential reassurance, a hedge against emptiness; obviously your life cannot possibly be silly or trivial or meaningless if you are so busy, completely booked, in demand every hour of the day

(via Instapaper)

I’m going to make myself a nice cup o joe now, and wonder – what are the tasks that are actually important and vital for me to complete today?
What will happen if I don’t complete one of them today. Or tomorrow, or this year. Maybe never.
How much of an impact will that have on me?


We need to redefine words like Vital. Crucial. Necessary. Must.


We should allow ourselves to admit that many of our tasks are ridiculous, useless and unimportant. They won’t make a slightest dent in the universe, and so, we must let these tasks go.


Please share this with your friends if you feel the same.
Sent from my iPad

The Mainstream Twitter Experience

Twitter just announced their recent efforts regarding consistent twitter experience to its developers.

Between all the nice words about engagement and usability, I noticed this paragraph, which according the my twitter stream – I was not the only one:

developers should not “build client apps that mimic or reproduce the mainstream Twitter consumer client experience.” …. in the coming weeks, we will be introducing stricter guidelines around how the Twitter API is used.

Delivering a consistent Twitter experience | Twitter Developers

(via Instapaper)

What does this mean? Are excellent apps like TweetBot only reproducing the mainstream Twitter UX? Will Twitter block their API to such apps?


Twitter a taking another shot at forcing me and you to use their native apps and the Twitter website. Besides the fact that some 3rd party apps are by all means superior to the Twitter native app, why would twitter insist on it in the first place?

Some people say it’s the advertising business that they want to take a chunk of. I hope that’s wrong, as I won’t appreciate ads in my stream, and don’t see how exactly that’s going to fit their famous user experience.

No professional uses the Twitter website itself, so only relevant ads, if you believe this point, is mobile ads. A huge market that other social networks are also having a hard time with.

Anyway, this is a dangerous act by Twitter, many believe. Here’s another good post about it – Careful, Twitter — remember what happened to MySpace and Digg

What do you think Twitter are up to?
Sent from my iPad

How Can You Benefit From The Power Of Free

Teaching your market has many benefits. Lets examine 7 advantages of educating your prospects for free, and how it can be an amazingly profitable strategy for you.

When I started my business at 2006 I was developing a website management system. The system’s main feature was being super easy to use. It’s second strength was automatically improving the site’s SEO.

Meet the uneducated customers

My target market was people who needed a website but had low computer and internet skills. A simple-to-use program was my solution to them. Most of them didn’t even have a website yet. That’s what I call today “Uneducated Customers“.

My offer appealed to these uneducated customers because it was an easy to use system that helped ranking well. They thought that it’ll be like magic.

They didn’t know better.

Once the website was launched, I sat down, one-on-one with each customer, and started teaching them the basics of SEO. I taught them why content matters, explained keywords, importance of consistency, articles length, back-links, multimedia…the whole lot.

I considered educating my customers a vital part of the business. Wouldn’t you?


Funny creators, customers. The more time we spent together discussing SEO, they more restless they became. The more thorough I was, the angrier they got. The more I educated my uneducated customers, the less satisfied they were.

I was spending my precious one-one-one time with each customer, trying to help them out. Still, none of them were happy. How could it be? Something was terribly wrong.

Simply put, this is what happens when uneducated prospects become your uneducated customers. Tweet This


The Amazing Advantages Of Educating For Free

Advantage #1: You Get Educated Prospects

This is kinda obvious. If you educate your prospects and your market, you will get educated prospects. More than that, you will get prospects educated by you.

This means you get prospects and leads that trust you and acknowledge your position as a market expert. How much easier will it be to sell to them??

Let’s compare educating an uneducated customer (someone who already paid you) Vs. an uneducated prospect:

A table comparing cons of uneducated customers vs. pros of educated prospects
Should you educate your Uneducated Customers, or your Uneducated Market?

Advantage #2: You Save Money On Refunds And Customer Support

As the comparison above shows – it’s not only easier to sell (and up-sell) to educated prospects, but it’s also much easier to maintain and support educated customers compared to uneducated.

Let’s assume that thanks to you, your customers will have a better grasp of the market and better understanding of how to use and benefit from your services and products.

By what factor do you think your refunds rate will plummet? 50%? 70%?

Maybe 300%?

Add that to spending far less time and money on customer support and you’ve got yourself a nice addition to your bottom line.

Advantage #3: You Become An Authority

When you spend time educating your prospects, it’s inevitable that you will become an authority in your market. Your expertise will be acknowledged, and so will your opinions (you should really have some of those!).

Being an authority is obviously a huge advantage. You’ll be converting prospects at much favorable rates, while being able to get top dollar value for your services.

You will also attract higher paying and more professional customers. That’s how you attract people who value…value.

And oh yeah, in this frame you will also have the upper hand in negotiations.

Advantage #4: You Build Trust And Form a Tribe

Build your own tribe of followers. (Getty Images/Photodisc/Michele Westmorland)

Once you become a constant stream of great information, amazing things start happening.

Don’t believe it? Just check what providing completely awesome information for free did to people like Ed Dale from the 30 Days Challenge or Pat Flynn from Smart Passive Income.

Both Ed and Pat have MASSIVE tribes formed around them. When they have something to say, PEOPLE LINE UP TO HEAR THEM.

Any new offer these guys make, is sold even before they open their mouth.

Watching their social proof in action as a side viewer is intoxicating.

You can have the same.

Advantage #5: You Become The Go-To Guy

Once you start building a tribe, you are gaining mass.

Mass means one thing: Traction. It’s pure physics.

The bigger the tribe, the more traction you get. The more traction you get, the more referrals, traffic, subscribers, buyers, customers, joint-venture partners and opportunities you have.

It’s physics!

Advantage #6: Your Knowledge Will Improve Dramatically

This is a lesson I learned when I was 14 years old, on a summer vacation job at ‘Teva Pharmaceutical industries’ AKA the largest drug manufacturer in the world:

The best way to learn how to do something, is by teaching someone else how to do it first. Tweet This

Creating and curating a constant stream of content will force you to get better, to learn more, to know more.

You will naturally start reading more often and more sophisticated content, which is generally a good idea when doing business.

The art of transforming something your read to something you teach greatly enhances your understanding of the matter.

And it will drill the material into your cortex so hard, it’ll never leave. This is knowledge that’ll stay with you forever.

Advantage #7: Giving Stuff For Free Is A Very Profitable Plan

For most people, having more educated customers, higher conversion rates, social proof, forming a tribe, becoming an authority and the go-to guy of the market is enough.

But I get it, you shoot for the stars. You want to make every minute you put into your business count. It OK. I have one word for you:


Repurpose: Anything you give out for free, you can also repurpose and sell.

Your webinar or Google Hangout? Can be later sold as DVD or downloadable material. Your great blog posts? Can become an Ebook or even a real book. You can also convert them to audio and sell them as audio CDs or as podcast pro-subscriptions. Your talks can become an agenda for a talk you give in conferences. Possibilities are endless. Be creative!

Bringing It Home: An Action plan

I strongly believe that reading this post won’t do you any good unless you actually take action. Tweet This.

So here are some steps for you to take:

Evaluation & Assessment

Self evaluation

Ask yourself these questions, and be truthful in your answers:

  1. Did I ever have a buying experience where I made a bad decision because I was uneducated? How did that make me feel?
  2. Did I ever buy anything else from that seller?
  3. Do I put my customers in the same position?
  4. Am I aware of the dangers that converting uneducated prospects to uneducated customers poses to my business?
  5. Am I an authority in my field?
  6. Do I have a tribe of followers?
  7. Who are the leaders in my market? What information are they giving out?
  8. How could I outdo them?


Actions to take

Here are some actions you should take in order to improve your position, and start reaping the fruits of educating your market (DO IT!):

Contact your customers

Contact your customers and ask them the following questions:

  1. What do they wish they knew before they purchased your product?
  2. What gaps they still have about the field/market or your product?

Start Publishing

Start publishing content, under these guidelines:

  1. Publish at least once a week an answer to a question that a customer raised in your assessment phase.
  2. This is great not only for market leadership but also for customer satisfaction and engagement.
  3. Be consistent! You’re better off doing it once a week for a year than five times within one week and no more.
  4. Publish information you wish all your customers knew.
  5. Whenever you stumble upon a good resource – blog post, video, article – that you think your market will benefit of – share it!
  6. You should also share these little gems with your cold leads. It’s a great door opener. Don’t send the email expecting them to call you back. Send it because you care for your market and your prospects.


Some good resources for you:
  1. The Challenge – Check out the more advanced modules for market leadership 
  2. Blogging Tips You Should Know (From Pat’s blog)
  3. Pat’s blog post checklist – How to make sure your content gets somewhere.
  4. Always Be Shipping – learn how to become a market leader. Not cheap but great information in a very concise manner (Ed’s course).
  5. Seth Godin’s blog
  6. The Only 10 Blogging Tips You Need To Run A Popular Blog
  7. Please share in the comments any resources you would add!

There you have it. Educating your market and non-customers for free has amazing advantages. As the oldest trick in the book of sales goes – “why don’t you give it a try?” 🙂

Yours truly,

P.S. If you enjoyed this post you should Join My Mailing List, so you can get notified when a new post is out. You’re also welcomed to follow me on Twitter or share your thoughts on Facebook.

The Most Inspirational Post On Twitter

Hi guys

I just wanted to tribute the tweet that inspired my the most, the tweet that really shook me and reminded me to take action and start doing, instead of planning. It’s simple but effective.

Here it is:

Yep, good old Ed. Utterly straight-forward, and I absolutely loved this tweet. In its pure simplicity, there’s a clear message – “You’re already awesome, stop thinking about it, stop studying more about it, just get going!”.

So, I decided to make it a motivational poster, which I’m sharing here as a virtual standing ovation to Ed. He’s professional, kind, funny and his enthusiasm is literally contagious! And of course – he KNOWS his market.

Keep rocking Ed, hope you like this one:

Uncle sam poster with Ed Dale's face saying 'I want you to start making stuff'

People! Please retweet and like if you find Ed inspiring. He deserves it 🙂