IIP027: The 5 Laws of Success with Bob Burg, Coauthor of The Go-Giver

Inspiring Innovation Podcast
Inspiring Innovation Podcast episode 27 Get it on iTunes

Change The Way You Do Business

With us being programmed as go-getters from an early age, what would it take to be a go-giver instead? Does being one really negate the other?

In episode 27 of the Inspiring Innovation Podcast, we are joined by bestselling author Bob Burg, coauthor of the phenomenally successful (and one of my favorite books) “The Go-Giver.”

In this insightful, exclusive one-on-one interview, Bob will show us how nice guys can  finish fist – when they follow his 5 laws of stratospheric success.

Bob Burg author of The Go-Giver
Bob Burg

5 Laws of Stratospheric Success

Bob teaches us through these ancient five laws of success how go-giving will make us valuable and influential, and how these two are the core of creating a healthy income while keeping our customers incredibly happy. We discuss the power of being authentic (and why is it crucial in this day and age), and how does all this come together and work in harmony with the golden rule of business?

Finally, we discuss why you NEED to be a go-giver AND a go-getter, and why these two are not opposing each other, but actually when combined together create the ultimate environment for success.

Discover, learn and be inspired only here at the Inspiring Innovation Podcast – your weekly backstage pass to success.

Episode Highlights:

  • The golden rule of business
  • Why many nice guys finish last, and how to be a nice guy that finishes first
  • The 5 Laws of Stratospheric Success
  • What’s a Go-Giver? How does it compare to Go-Getter, and how to be both!
  • How your income is controlled by the value you give and the money you take
  • How to make yourself and your product more valuable in a crowded market

Items mentioned in this episode include:

The Go-Giver: A Little Story About a Powerful Business Idea

TheGo-Giver by Bob Burg

Go-Givers Sell More

Go-Givers Sell More by Bob Burg

Endless Referrals

Endless Referrals Third Edition by Bob Burg

The Art of Persuasion: Winning Without Intimidation

The Art of Persuasion Winning Without Intimidation by Bob Burg

It’s Not About You: A Little Story About What Matters Most In Business

It’s Not About You: A Little Story About What Matters Most In Business by Bob Byrg

The Last Prospecting Guide You’ll Ever Need

The Last Prospecting Guide You’ll Ever Need by Bob Burg

The Memory System

The Memory System by Bob Burg

How To Win Friends and Influence Others by Dale Carnegie

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