Making a Podcast: The 30 Tools & Resources That We Use Every Week

Behind The Scenes Of Making a Podcast – Episode Highlights:

  • The 30 tools & resources that we use every week to systemize the Inspiring Innovation Podcast
  • The system behind Inspiring Innovation – the actions we take, step by step, to go from “We should have James Schramko on the show”, to a released episode

I get asked very often what resources we use on Inspiring Innovation for creating our episodes, editing and post production, social media, and for managing all of our tasks and projects.

I feel it’s time for a behind-the-scenes look – where I will walk you step by step through all the steps included in our episode creation process. Basically, you’re about to see everything that happens from the second an Inspiring Innovation Podcast episode is created, to it being released, downloaded, and being played in your earbuds.

Setting Up The Podcast Interview

The first step, when we set up a podcast episode, is obviously to get an interviewee.

I often get pitched by people who want to be on the Inspiring Innovation Show. We also work with several media agents that pitch interviewees to us.

haro help a reporter out

We use resources like HARO (Help A Reporter Out), where people can pitch themselves to the Inspiring Innovation Show. But let’s pretend that for this episode that we’re talking about – I wanna get a real big name on the show.

While most people have a contact form on their website (and that’ll be the first place I would go to pitch for an interview), there are plenty who don’t.

So how do you contact these people?

And let’s say they do have a contact form on the site, but it goest to their VA or their gatekeeper…and you can’t get past them?

In these occasions, I will retreat to one of my secret weapons, which is called Rapportive.

Rapportive

rapportive

Rapportive is an add-on (or an extension) that you install for Gmail.

Once installed, whenever you start typing an email to someone and you put in theur email address, Rapportive will find and display their information inside the Gmail window:

Where do they live? What state? What country? What is their Twitter account? What is their LinkedIn account? What is their Facebook account? What do they look like?

Yes, it even pulls up a photo. It’s that cool!

Now, it doesn’t work for all emails in the world, but it works for a great percentage of them.

How I use Rapportive on a day-to-day basis:

  1. When I write a reply to an email, Rapportive will pull up their photo and personal details.

    This allows me to reply with a much more personal touch – because now I know what the person I’m emailing looks like, where they work, and where are they from.

    If you’ve received an email from me and wondered, “how the heck did he know I’m in Austin?!”… Rapportive is my secret 🙂

  2. But much more jedi-like, I’ve used this to find the emails of some really big entrepreneurs.

    How? I open Gmail, and click “Compose”. The I guess an email address based on the name of the target interviewee. If Rapportive updates and shows his personal details – I know I found his personal address. If Rapportive shows nothing, I try other variations ([email protected], [email protected], name[email protected], etc. etc.). It doesn’t always work, but it works often enough! 🙂

In any case, wether I pitch someone, or someone pitches himself to me – the next step is to schedule the interview.

ScheduleOnce

scheduleonce

I was first introduced to this by Antonio Centeno from Real Men Real Style. It was love on first sight, and I since referred many of my friends to this service (including John Dumas, who now uses this tool to schedule all of his interviews!).

With ScheduleOnce, you define your blocks of availability – which times of which days are you willing to have interviews on. Then it integrates with your actual Google calendar. So everything that is already scheduled in your calendar is blocked out.

The available times that are left in the intersection between the times that you defined and the times when you don’t have any meetings in your calendars, are the times that ScheduleOnce will show to your guest when he comes to schedule an interview.

The cool thing is, that no matter where you are and where they are around the world – ScheduleOnce will only show them your actual availability in THEIR Timezone.

No more timezone miscalculations, no more confusion, and no more time
wasted! Your interviewee will just select the time that they want and — BAM — an appointment is added in their Google calendar to your Google calendar and you’re all set for an interview.

SWEET!

IFTTT and Asana

Previously discussed last week on my episode with Erin Smith, IFTTT (which stands for “If This Then That”) is a tool that allows you to define that if a specific trigger happens (example: you receive an email confirming an interview), then a specific action is automatically taken.

ifttt

So I have a trigger saying, if I receive a message from ScheduleOnce to my email saying that a podcast interview has been scheduled, then I have a task is created for me in Asana (the project management software that we use), with all the details of the interview:

  • When is it going to happen?
  • The name of the interviewee.
  • His Skype details
  • Etc.

This task is very simple: Create a project for this episode.

asana

Now, as I said, Asana is the project management system that we use. Once IFTTT creates a task in Asana, the next day – when I wake up and check out my “to-do” for the day – I will see this task saying “Create a Project for this interview”.

So I will click on my template “IIP episode” project, that has all the tasks that need to happen from the second the interview is scheduled to the second it released on iTunes or Stitcher (or whatever app you’re using to tune in with), including who’s in charge of each step — is it me, is it Rose (my VA) or is it the interviewee — and deadlines.

In one click I duplicate our template project, copy the details IFTTT forwarded, update the deadlines according to the actual interview date and the planned release date — and the project is ready to go.

From this moment on, me and my team will basically follow the Asana project, one task after the other, until the episode is ready. We don’t need to think about anything. We don’t need to plan anything. It’s all there, pre-planned and actionable.

If you think about it, the only manual action I needed to take to make all this possible, was pitching for the interview – because once the pitch was accepted, I send my ScheduleOnce link, they schedule, IFTTT automatically creates a task to set up the project in Asana, and from there onwards – everything is streamlined.

Here’s a screenshot showing a part of our Asana project template:

Asana project template - producing an IIP episode

Preparing For The Interview (& Making The Podcast Much Better!)

Background Research

Looking at my podcast episode project template above, you’ll see that the first step is defined for my VA and it’s called, “send interview briefing.”

So my VA will see this task and send my interviewee an interview briefing (based on a template that we have), that explains the format of the interview, what kind of questions are you gonna be asked, and some legal stuff.

The next day, again – as you can see in the screenshot above – she will send an email requesting them for a high resolution profile photo that we can use in the Inspiring Innovation Magazine and in the podcast show notes.

Then, she will conduct background research about the interviewee. We have a complete checklist for how we research an interviewee before he comes on the show, and she will simply start working through that.

Once she’s done with the background research, I will be triggered with a task of outlining the interview.

4MAT and SPIN Framework

Once I read the background research, I go ahead and outline the interview.

These days, I use two frameworks for my outlining, both recommended to my by James Schramko.

James Shramko, Internet Entrepreneur

First, I outline the interview using the 4MAT framework – breaking the interview down to 4 sections WHY (are we talking about this), WHAT (is the story / are we talking about), HOW (will you do it) and WHAT IF (answering questions).

For the WHY section, I actually dig deeper using another framework James has recommended, called SPIN. SPIN stands for Situation, Problem, Implication and Need, and was developed by Neil Rackham.

I use SPIN to describe (at the beginning of the episode) today’s subject – why we are talking about it, and why should you listen.

spin selling by neil rackham

How? It’s quite simple.

I take a piece of paper and write:

  • Situation:
  • Problem:
  • Implications:
  • Need:

Then, next to each letter, I add some bullet points that I want to remember to talk about.

For example, for my interview with Erin Smith last week, where we discussed monetization, my SPIN was:

  • Situation:
    • You are an entrepreneur
    • / side hustler
    • / aspiring entrepreneur
  • Problem:
    • You have ideas, maybe even some products, but aren’t sure how to monetize well
  • Implications:
    • You cannot leave the 9-5
    • You cannot create the business of freedom that you want
    • You’re feeling stuck
  • Need:
    • A step by step plan on how to take an idea and turn it into a prosperous business.

As I mentioned, 4MAT includes WHY, WHAT, HOW, WHAT IF, and the SPIN framework covers my “WHY” for the episode. Then I’m left with making a few notes for:

  • WHAT
    What is the story? Here I add a few bullet points of interesting facts and important milestones from the background research I’ve read
  • HOW
    This is for the stage in the interview where I try to get a step by step action plan from my interviewee once we covered their background story. I write down all the points that are important for me to make sure my interviewee covers.
  • WHAT IF?
    This is for any questions I might have about the outlined process. Usually I leave this empty, and fill it in with the questions that pop into my head while the interviewee is talking (instead of interrupting him)

This entire outlining process takes me 15 minutes or less, can be done on a post-it notes, and makes the interview well structured and effective. Implementing this outline step has saved my 2-4 editing hours per episode!

Recording The Podcast Interview

Skype, eCamm Call Recorder (Mac) and Pamela Call Recorder (Windows)

When the day of the interview comes, I prepare all my gear. And yes, I have a task in Asana called “Prepare Gear” which has a checklist of all the knobs I need to turn!

Then, I conduct the interview, following the SPIN and 4MAT outline that I’ve made.

ecamm

Even though we use professional podcasting gear, I still have (on my Mac) installed eCamm Call Recorder for Skype that records the Skype call on the computer itself – just in case our digital recorder fails, and gives me an extra backup.

eCamm Call Recorder is what I recommend all of my students who are getting started as the best Skype recording software. If you are on Windows, you might want to be looking into Pamela Skype Recorder.

pamela call recorder

Once the interview has been recorded, I will take the raw file as it is and upload it into a task in Asana called “Upload Raw Interview.” (pretty self descriptive, huh?).

Once I upload the file, Asana will notify Rose automatically, and she in turn will listen to the entire raw episode, making a list of all the resources that were mentioned. That’s the “mentioned resources” list that you will find in all of my episodes.

Podcast Post Production: Creating Good Episodes and Great Show Notes

Google Keyword Planner, Market Samurai and Moonsy

Once Rose completes the mentioned resources section, the next task she has in our template is keyword research. She uses Google Keyword Planner and Market Samurai for that.

market-samurai

We use Market Samurai to find and choose the keywords that we actually have a good shot of ranking highly for.

If you don’t want to splurge on Market Samurai, you can do some of the research for free using a tool called Moonsy Domain Authority. It will let you know how authoritative are other websites that you are going to compete against for a given keyword.

(Of course, Domain Authority is only one of many SEO factors, but I thought you’d like to know about Moonsy 🙂 )

At the end of this process, Rose will post on Asana the results of her keyword research – the main keyword we will be targeting with this episode, as well as the long-tail or satellite keywords that are relevant.

All this is done so we can maximize the organic traffic that Google will give us for this podcast episode.

Audacity and Adobe Audition

Audacity

While Rose does her part, I will start editing the interview itself, using Audacity.

I used to use Adobe Audition, and I would say that it is a much better piece of software and it’s a lot more fun to use than Audacity. But Adobe wanted me to pay over $2400 for using it (instead of the US price which is $19 a month), so I went back to Audacity.

Adobe Audition

With the right plugins, Audacity can actually create some great sound even though it’s 100% free. And if you want to use Audacity to its full potential, check out PodcastIncubator.com – and I will be happy to show you how 🙂

Once I edit the interview, I sit down and define two episode titles.

Why two?

  1. First title is the title that will show on the podcast feed (in iTunes, Stitcher, etc.). This title has to be intriguing and make you want to listen to the show.
  2. Second title is the title that will show on our WordPress site. This title has to be optimized for SEO in order to increase the organic reach of the show.

Evernote

Evernote

Once I have the title and the general concept, I will sit down and outline the show notes for the episode:

I will define my sections, titles, subtitles, and add some bullet points for the key points I want to cover. I write this outline in Evernote, and you’ll see why in a second!

Here’s the thing:

I hate blogging.

I don’t enjoy writing.

In fact, when I have a task like “sit down and write”, I procrastinate on it like it’s nobody’s business.

When Srini Rao challenged me to write every day for 15 minutes first thing in the morning, those were the most un-productive days I have ever… ever had. It turns out that not liking to write poses a real problem for a blogger.

One day, my mentor from Australia said, “Just outline and then record yourself talking through the outline, and have your VA transcribe that.” So I thought, “Sure, sounds legit! Let’s try that.”

It didn’t work.

I would write the outline and then try to record in front of the computer. The whole situation was so awkward that I would just get stuck and quit.

Then, Julie pointed out that when my mobile phone rings, I start walking with it while on the call – whether it’s around the house, outside the garden or a 5-mile walk.

I ALWAYS walk when I talk on the phone. So Julie asked, “Why don’t you try that for your show notes?”

And THAT works BEAUTIFULLY for me!

So I outline on Evernote, take my iPhone (remember to charge it!) walk outside, open up the note, tap on the first section, click the record icon, and just start talking. Not from a dictation state of mind, but from a conversation one.

Then I finish a section, click stop, scroll down the note, read the key points, click on the next sub-section, and record again. Rinse and repeat… and 45 minutes later – I have a 2,500 words post done!

I get back home, click on share button, send the link it generates to Rose, my VA, and For me, the writing is DONE.

Rose will take the audio notes, transcribe them, patch them up, and convert them into show notes. She will fix my grammar, break stuff into shorter paragraphs, adds bolds and italics and make everything look nice and sharp.

Ginger

Ginger

We also use Ginger Grammar Check, which is a free online service that does an amazing work in checking your grammar. It puts me to shame very often 🙂

Unsplash, Deposit Photos and Fotolia

We love having photos in our posts, and Rose has 3 resources that she uses for Inspiring Innovation:

The first one is Unsplash. It’s a website that has beautiful photos that you can use 100% free. It doesn’t have search functionality; it’s not perfect, but it has beautiful photos that you can use right away without any Signup or anything.

DepositPhotosFotolia

If we can’t find suitable photos on Unsplash, we try DepositPhotos and Fotolia.

Libsyn

So far, we have an episode recorded and edited, we have show notes done, and all that’s left is uploading the MP3 file.

Libsyn

I export the file from Audcity, convert it to MP3 and add the tagging (the title, the description, the artwork — all of that) using iTunes and then upload it to our podcast hosting, which is Libsyn. There I copy in the show notes that Rose has created, and voilà – the episode is ready!

Canva

In order to great sharable artwork to promote the episode on social media, I go to Canva.com.

Canva

Canva is my graphic design tool of choice. It’s free and amazing. It comes with great templates for any type of graphics you’ll need online and allows literally anybody to become a genius graphic designer.

I simply LOVE it.

I also use Canva for episodes that include a lead magnet (like the one we had last week). I create both the download image and the graphic for the pop-up window (the opt-in window) within minutes with this tool.

List Building Through Podcasting

I often have downloadable PDFs as part of my episodes, and they double as lead magnets for my list.

I create these lead magnets the same way I’d create the show notes; I outline in Evernote, go for a walk , record it, get it transcribed and edited, and then create a PDF out of it.

iBooks Author

iBooks Author

To create the PDF, I will either throw copy the text into Google Drive and export as PDF, or if I’m feeling artistic, I’ll use iBooks Author (Mac only, sorry Windows people!), which creates a drop-dead-gorgeous-looking PDF document for me to give away.

MailChimp and LeadPages

I use MailChimp as our mailing list provider.

MailChimp

The good thing about MailChimp is that you can start for 100% free. We used to use AWeber and I don’t have enough words how much a despise it. I strongly recommend that you start with MailChimp.

To deliver the lead magnet itself, as well as the opt-in form that works from within the show notes, I use LeadPages, and more specifically, a feature called LeadBoxes.

LeadPages logo

LeadBoxes are that pop-up box that pops up and asks for your email address when you click on a link to download one of our PDF resources.

When you fill-in the email and click “Download now”, LeadBoxes will add your email to the Inspiring Innovation mailing list on MailChimp, and then deliver the PDF you requested right away to your inbox.

Nifty 🙂

Spreading The Word

dlvr.it

After all this, Rose goes through all the information we have (keywords, final show notes, etc.) and creates a suggested social media swipe file — basically create a list of suggested tweets and Facebook status messages.

I will go over them (again, there’s a task in Asana reminding me to do that!), tweak them, and approve for scheduling.

Once I do that, she will take that swipe file and schedule it via dlvr.it – our social media scheduling tool.

dlvr.it

The good thing about dlvr.it (and what made me pick it in the first place), besides allowing us to schedule all of our outgoing tweets, is that it also allows us to automatically tweet about new blog posts and new podcast episodes of anybody we want.

Automatically tweeting about new episodes of market leaders and friends is a great way to keep yourself on the top of their mind as someone who’s always looking to support their brand.

(To be honest, usually dlvr.it will pick up on their new episodes and tweet about it from my account even before they have a chance to tweet about it from theirs! So my tweet is almost always the first one they see. You could imagine the impact it has!)

Gmail Canned Responses and Boomerang

With all the social media scheduled on dlvr.it, we are almost done with an episode. The only thing left is to let my interviewee know that the episode is live.

While I want them to get an email from me once the episodes is live, I actually write the email to the interviewee ahead of time.

Boomerang

I have a template that I wrote and use through Gmail Canned Response and then I use another add-on called Boomerang, which allows me to schedule an email to be sent from Gmail on a later date. I simply set it and forget it!

Podcast Social Bookmarking

Finally, Rose will do social bookmarking on sites like Bibsonomy, Bitly, Delicious, Digg, Diigo, Reddit, StumbleUpon, Folkd, Jumptags, Newsvine and Technorati.

And that’s how we make an Inspiring Innovation Podcast episode!

Your Thoughts?

I would truly appreciate if you could leave me a comment, letting me know if this was helpful or if you’d like me to review in the future some of other tools that I use on a day-to-day basis.

Just leave your comment below.

I Need Your Help!

If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It’s the most amazing way to help the show grow and reach more people!

Leave a review for Meron’s podcast!

Affiliate Disclosure: Please note that some of the links above are affiliate links. There is no additional cost to you, and I will earn a commission if you decide to make a purchase.

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IIP067: Jared Easley Starves The Doubts

Quote of Jared Easley, host of Starve the doubts and co-founder of Podcast Movement

In this episode we cover:

  • How Jared Easley went from conference attendee to co-founder of the Podcast Movement.
  • Why podcasting can help you build your brand, authority, and network.
  • How starving the doubts and taking action changed Jared’s life, and how it will change yours!
  • How to help market leaders in a surprising way and build great relationships with them.
  • How being a team player allows you to build your entrepreneurial career faster and easier!
  • What you can do today to replicate the same results!

Today’s guest

Jared Easley, co-founder of the Podcast Movement, is a full time entrepreneur, speaker, trainer, consultant and the creator and host of the Starve The Doubts podcast. He interviews successful entrepreneurs about overcoming self-doubt and fear management. His guests include Seth Godin, Guy Kawasaki, Pat Flynn, and many others.

Jared Easley Starve The Doubts

Today Jared joins us to share his story — from attending the New Media Expo 2013, through launching a successful podcast with guests that are at the absolute top of their market, to building relationships with his market’s leaders and celebrities, to finally following a gap he saw in the market, and co-founding his own event.

Podcast Movement

Here’s more information about the Podcast Movement, as appears on their website:

” In August 2014, hundreds of past, present, and future podcasters will converge on the Westin Galleria Dallas for two packed days and nights at the first ever Podcast Movement.
Podcast Movement 2014 will be THE gathering for anyone interested in podcasting. You can expect to find a place where not only will you leave motivated and inspired, you’ll leave a BETTER PODCASTER.”

If you’re going to be in the US in August, go ahead and check the different ticket options. Over 500 people already have their tickets!

Podcast Incubator

One of the things that Jared and I mentioned today is just how powerful podcasting is. It’s an amazing strategy that helps you:

  • Build up your name, brand and authority in your niche
  • Interview, network, and connect with your niche’s market leaders and celebrities
  • Grow an engaged audience of thousands within weeks
  • Build your mailing list rapidly and easily
  • Become a sought-after speaker, mentor, consultant and author

If you’re interested in becoming a successful podcaster, I’ve created the perfect resource for you. The Podcast Incubator is the #1 step-by-step, over the shoulder training course and community for podcasters, and it’s now open to the public.

My students already see amazing results, where not only all of them get into the top of the Apple New & Noteworthy rankings of their category, many of them outrank huge names in the main rankings including one show outranking Pat Flynn, John Lee Dumas, Amy Porterfield, Seth Godin, Michael Hyatt, Chris Ducker, Tim Ferriss and others!

Check out http://podcastincubator.com/ for more information. I hope to see you there!

Mentioned resources & links

I Need Your Help!

If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It’s the most amazing way to help the show grow and reach more people!

Leave a review for Meron’s podcast!

Affiliate Disclosure: Please note that some of the links above are affiliate links. There is no additional cost to you, and I will earn a commission if you decide to make a purchase.

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IIP053: Inspiring Innovation In The Wild (Part 2)

Inspiring Innovation Podcast
Inspiring Innovation Podcast episode 53  Get it on iTunes

If you only remember one thing from today’s episode, make it this:

“It’s okay to make a business out of  something that makes you feel good.”

Welcome to the second part of the first ever live coaching session, continuing the Inspiring Innovation’s first year anniversary (for part 1, click here)

And just like last week’s episode, we are going to eavesdrop on an in-depth, gut-wrenching coaching session with David Taylor-Klaus of DTK Coaching and Rachel Dewell.

David and I chose Rachel because we were both incredibly moved by her story, and are very, VERY excited about the unique business opportunity that we believes she has.

With David Taylor-Klaus taking the reins of this coaching session, we will discover ways to break the barriers that stop us from taking actions, and the most common entrepreneurial fear: Am I enough to make this happen?

David Taylor Klaus of DTk Coaching
David Taylor Klaus of DTK Coaching

The Silent Voice

Rachel Dewell
Rachel Dewell

Rachel Dewell has a story to tell… and a very interesting business opportunity right within her grasp. If she will choose to take action.

She has a voice that has to be heard and a role to share knowledge about a debilitating illness that plagues women — pregnant women — all over the world, and provide them much-needed support.

But the (un-biased) crippling fear of inadequacy holds her back from realizing her great potential. The thought of making a business out of helping others is hard for her to digest. And I definitely understand. So how can you stop feeling the need to justify? How can you feel good about the services you provide to others?

Making The Vision Into Reality

Tossing out the root of the fears, self-doubts and reservations that’s keeping Rachel’s voice in a tight, closed box, there’s finally an actionable push towards.

After today’s session, Rachel has a basic business model of what, and how, can she offer. The only thing left is to take action and make things happen. After following up with her, I can tell you this – just like with Patrick last week –With David’s guidance, Rachel’s procrastinating days are over.

Tune in to today’s episode and find out how David was able to encourage Rachel to embrace her role and let her voice be heard across the world.

Next Stop…

We are also thinking of having another episode of Inspiring Innovation in the Wild series. So, if you are interested, drop us a comment below to get a chance to be the next!

Items mentioned:

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I Need Your Help!

If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below! It’s the most amazing way to help the show grow and reach more people! Leave a review for Meron’s podcast! Thank you again for your ongoing support.

Stay awesome,
Meron

Disclosure: Please note that some of the links above are affiliate links. There is no additional cost to you, and I will earn a commission if you decide to make a purchase.

IIP045: HIJACKED! Alex Barker Takes Over The Show And Interviews Meron Bareket

Inspiring Innovation Podcast
Inspiring Innovation Podcast episode 45  Get it on iTunes

I’ve been hijacked!

This week, my show has been hijacked by Alex Barker of Leadership Dojo, and boy, has he certainly turned the tables on me!

Being on the receiving end of this interview certainly brought out the ‘why’ and the ‘how’ of my journey, including the reasons and inspirations that led to the creation of Inspiring Innovation Magazine and — of course — Inspiring Innovation Podcast!

A Journey To The Past

With a bit of retrospect and a touch of nostalgia, discover how a kid from a kibbutz in Israel went out of the norm and set to create a life free of restrictions and filled endless opportunities. I myself never realized until Alex asked me, what made my younger self search so obsessively for other ways to live life. What was the trigger? What could I not stand imagining myself doing? You’ll have to tune in to find out 🙂

My entrepreneurial journey started early on in my life. At a young age, I developed an affinity for computers and technology. Gifted with anything to do with mathematics and considered to be a genius by some, I moved on to acquire more knowledge to equip myself with what (I thought) I needed for my better future. That included leaving high-school at 10th grade and moving straight on to my undergrad degree, with a master plan to become the youngest person to get a Ph.D ever! (Yeah.. that didn’t happen..).

You Can’t Always Get What You Want

However, in life, you have to expect the unexpected.

With numerous opportunities already on my way, the universe gave me a trial — in shape of a pretty bad car accident. As Alex points out in the interview – while it might have defeated someone else, I never let that blow put me down.

As I lay recovering, I’ve never kept an idle mind. Even incapacitated and with my injuries keeping me awake for long hours, I listened to audiobooks that inevitably inspired me to look for alternate ways to generate income. I started a business from bed – and it did fine for a while – until I took one bad, bad, piece of advice that ended up crumbling my business (we discuss everything in detail in today’s episode!).

So I moved on.

Going Corporate

Needing to make ends meet, I took a corporate job. While managing hundreds of thousands to sometimes multi-million dollars projects, being a technical lead, and managing employees with the freedom to hire and fire them at will — all at the age of 22 — was a dream of many of my fellow undergrads. Yet, I was unfulfilled.

Searching for a better way, I stumbled upon podcasts. People like Pat Flynn and Leslie Samuel were making it big in the world of online business, and right then I knew that’s how I want to design my own life.

I left my job a few months later and was back to entrepreneurship. But I had no clue what my next move would be. I just knew it was the only way for me.

Entrepreneur, Again!

For the second half of today’s interview, I’ll take you from that moment of realization that I am, and always have been, an entrepreneur, to the HOW and the WHY of Inspiring Innovation as you know it today.

Tune in to this week’s episode and you’ll discover the nitty gritty details of my entrepreneurial journey and more – and please, leave me a review so I know what you think of this episode. 🙂

Items mentioned:

Think and Grow Rich by Napoleon Hill

How to Win Friends and Influence People by Dale Carnegie

The 4-Hour Workweek by Timothy Ferriss

Love Yourself Like Your Life Depends On It by Kamal Ravikant

1 FREE Audiobook Credit RISK-FREE from Audible.com

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Stay awesome,
Meron

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Transcript

Continue reading IIP045: HIJACKED! Alex Barker Takes Over The Show And Interviews Meron Bareket

IIP044: Purpose

Misfit Walks Away From A 6-Figure Monthly Salary

Inspiring Innovation Podcast
Inspiring Innovation Podcast episode 44  Get it on iTunes

What makes anyone walk away from the perfect job, the perfect house, the perfect income, all the things they worked so hard to achieve… and reboot their lives?

How did our guest handle the journey from rock bottom to conquering the peaks of corporate and material success, just to realize she still hasn’t fulfilled her life’s purpose?

This episode is going to be in-your-faze and brutally honest — just like our remarkable guest: Chief kicker of shins and an amazing entrepreneur, professional coach, speaker, business strategy consultant, author, half of The Shut Up Show (a podcast and blog with Phil Gerbyshak), and the founder and president of Xiong Consulting LLC – Berni Xiong.

Berni Xiong
Berni Xiong

Married With A Baby At 16, To a 6-Figure Monthly Salary?!

Yes, that’s the first part of today’s amazing story: The ultimate misfit, making it big in the corporate. There’s no doubt that leaving high-school at the age of 16 to have a baby is not exactly the run-of-the-mill beginning to an inspirational story of success, definitely not in corporate America.

Still (listen to the interview to find out how), Berni reached an enterprising career that went on for 12 years, working as a corporate sales executive and managing a multi-million territory for Fortune 500 companies. She wore designer clothes, lived in a penthouse overlooking Lake Michigan, earned a six-figure monthly salary and spent a lot of time in airports and luxury hotels.

It might sound like an amazing life (well, actually, if you follow my podcast, I doubt if you’ll think that living in airports for the sake of your company is that amazing), but underneath it all, she felt unfulfilled. Growing sick and tired of having a job that sucked the life out of her – finally, in 2008, she had enough. Waving goodbye to her corporate job and lifestyle, she embarked on a different and scary path – a solo coaching business led by a fulfilled misfit.

Finding Purpose: Bye-Bye Luxury Hotels, Hello Entrepreneurship

Today, Berni works with small business owners and solopreneurs, helping them work out their fears and help them become leaders in their chosen industries. Apart from that, after finding her life’s purpose and her voice, she set off to do good sh*t by joining forces with other inspiring entrepreneurs, making a difference in this world through charitable and philanthropic deeds.

To reinforce her voice of inspiration, she writes on her blog and newsletter (Your Life Spark Weekly) about love, life, relationships, career, how to brave through the other side of fear, how to talk out the fears out loud in a safe place like writing, how to make sense of what you’re going through so you can do something about it and more. And by 2013, she co-founded and launched a successful podcast “The Shut Up Show” with Phil Gerbyshak to share more and inspire more.

Shut Up and Make Things Happen!

Berni has finally arrived.

With many things in store for 2014, including her podcast, her online community and an upcoming book, Berni is on a winning streak. But as she shares in today’s interview, the more important thing is that Berni finally found WHO she is, and in that, her purpose in this world.

This episode is truly jam-packed, brimming and over-flowing with life-altering revelations, practical advice, unconventional wisdom and stuff you are surely going to take into your own lives. Click play, and tune in to the latest Inspiring Innovation episode.

Items mentioned:

Don’t Miss an Episode! Subscribe Below:

Click Here to Subscribe via iTunes
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  • Subscribe with Feedly
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Using something else? Copy this address:
––– http://www.meronbareket.com/feed/podcast/ –––

I Need Your Help!

If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below! It’s the most amazing way to help the show grow and reach more people! Leave a review for Meron’s podcast! Thank you again for your ongoing support.

Stay awesome,
Meron

Disclosure: Please note that some of the links above are affiliate links. There is no additional cost to you, and I will earn a commission if you decide to make a purchase.

Transcript

Continue reading IIP044: Purpose